Introduction
Thank you for taking the time to visit this website, which has been created to provide you with an opportunity to engage with the pre-application consultation process.
This website enables the opportunity to provide your comments on a new emerging residential development proposal at Land East of the Cotswold Business Village, South of London Road, Moreton-in-Marsh.
The residential proposal is being developed by Bloor Homes, and is for the construction of up to 195 new homes, vehicular access from London Road, new public open space together with associated green infrastructure and Active Travel measures along London Road.
The following sections of the website set out the initial details of the emerging proposals, along with a Feedback Survey in the final section.
Bloor Homes is also currently in pre-application consultation with Cotswold District Council, and Gloucestershire County Council. Subject to the outcome of the pre-application consultation process, Bloor Homes anticipate submitting an outline planning application in Spring 2025.
About Bloor Homes
Since John Bloor built our first home in 1969, we've established a reputation for building quality homes that stand the test of time. The Bloor family still own and run the business today, ensuring high standards are maintained over 50 years later.
Our commitment to building quality homes is reflected in an incredible achievement: a 5-star Home Builders Federation rating for the 6th year running. What makes this truly special is that over 90% of our new homeowners would recommend us to family and friends.
Over the years, we have built in many locations across the Cotswolds, including Moreton-in-Marsh, Fairford, Cirencester, Bourton-on-the-Water and in nearby Chipping Norton.
Our Vision
The Vision of the proposal is to create a sustainable extension to Moreton-in-Marsh which respects and enhances the character of the local area whilst delivering new Active Travel measures along London Road.
Designed to respond to the challenges of the climate emergency by embracing sustainable design and connecting people with nature. The development will provide a mix of homes of various types and tenures to meet the local need, and new green infrastructure to promote a healthy and active community.
The proposal applies a vision-led approach to the provision of accessible sustainable transport options for new and existing residents. The new Active Travel measures proposed prioritise pedestrian and cycle movements along London Road, providing safe access to existing facilities along the High Street and Railway Station. The proposal includes a new bus stop at the entrance to the proposal, providing residents with access to the existing bus service within an acceptable walking distance.
Site Overview
The site, as indicated on the site location plan, comprises an irregular shaped field and measures approximate 25.8 acres. The site is bound by existing trees and hedgerows along the north, south and west boundaries. The north east boundary adjoins a single dwelling, with a watercourse along the eastern boundary.
The site is situated to the east of the town of Moreton-in-Marsh, directly adjacent to Cotswold Business village to the west, London Road and the Fire Service College to the north, a single dwelling to the north east, agricultural fields to the east and south, and waste water treatment plant to the south west.
Moreton-in-Marsh is a principal settlement in Cotswold District, and is widely regarded by many to be the main centre for north Cotswold, giving the key existing facilities including the North Cotswold Hospital, wide range of leisure services in the town centre and other employment opportunities. The town is home to one of the two railway stations within the District, which coupled with good bus links makes Moreton-in-Marsh one of the District's most accessible settlements.
Given the town's status, Bloor Homes consider the site to be in a highly sustainable location, and able to deliver a sustainable development with new public open space, new homes in the form of open market and affordable housing including First Homes to meet the local housing need and Active Travel measures.
An overview of the site's location is shown on the accompanying video.
The Proposal
The emerging indicative masterplan, shown on the link below, has been prepared in response to the site's constraints and opportunities and to reflect and interact with the local character of Moreton-in-Marsh.
With consideration to the constraints and opportunities, the area proposed for new homes is predominantly within the centre portion of the site. This enables, where possible, the existing hedgerows and boundary treatments to be retained and enhanced, particularly along the southern and eastern boundaries which back onto open fields.
A link to the emerging landscape proposal is provided below. The new areas of public open space (POS) are shown on this plan measure 12 acres over 45% of the entire site, and are located along the western, southern, and eastern boundaries. A new play area (Local Equipped Area for Play) is proposed within the western area of POS, along with a pocket park within the heart of the proposal. The POS is proposed to be linked with a series of new footpaths including a new trim trail.
Opportunities will be taken to enhance the native hedgerows and watercourse which are the features of most ecological value, ensuring that the proposal will deliver over 10% Biodiversity Net Gain (BNG) on site. In addition, all new homes will be fitted with either a bird or a bat box.
The proposal is for the delivery of up to 195 new homes. The new homes will include a mixture of 2, 3, 4 & 5 bedroom open market and affordable housing. A minimum of 40% affordable housing will be provided (up to 78 homes), which will be a mixture of rented, shared ownership and First Homes.
Vehicular access into the site will be from the London Road including a new bus stop. A key part of the proposals are Active Travel measures, promoting walking and cycling along the London Road for both new and existing residents, providing an alternative means to private cars to access the key existing facilities in the town centre, and railway station. These are discussed in more detail below.
At this stage the masterplan and landscape masterplan are indicative and the thoughts of the local community on the suggested land use arrangements are welcomed.
Active Travel
A key focus for the proposal is to provide new Active Travel Measures, promoting walking and cycling along A44 London Road.
Moreton-in-Marsh is a principal settlement in Cotswold District, and is widely regarded by many to be the main centre for north Cotswold, given the key existing facilities including the North Cotswold Hospital, wide range of leisure services in the town centre and other employment opportunities. The town is home to one of the two railway stations within the District, which coupled with good bus links makes Moreton-in-Marsh one of the District's most accessible settlements.
In addition, it is proposed to provide a bus stop within the site, for the 801 service which runs through Moreton-in-Marsh between Chipping Norton and Cheltenham.
These proposed improvements are shown on the accompanying video.
Feedback Survey
The survey is now closed.
Should you wish to contact Bloor Homes to discuss the proposal, then please contact us via email.
We are a 5 star builder
Since 1969, we've always gone above and beyond for our customers. We do this by caring for you as much as we care about crafting the finest homes. For the sixth year running we have gained 5 star status for Customer Service by HBF, which is over 90% of our customers would recommend us.